Tommy Hilfiger, which is owned by PVH Corp. (NYSE: PVH), is pleased to announce the launch of Hilfiger Collection in Egypt, with select pieces now available at the Tommy Hilfiger store in Cairo’s City Stars Mall.

To celebrate the collection’s launch, the iconic American brand recreated part of the set of its Spring 2015 runway show – which debut at New York Fashion Week – and enlisted a group of 10 of Egypt’s most prominent social influencers to participate in an exclusive online campaign. Amongst the selected influencers are model Salma Abu Deif, make-up artist Dolly Yanny, and fashion blogger Nourhanne Eissa.